We are hiring for a product-based company and they are into leading live video commerce platform
In this role, you will
● Leverage data-driven decision-making and a deep understanding of email best
practices to optimize the performance of email programs.
● Manage the full communication journey from contact creation to trial launch for
inbound leads, identifying areas for automation and executing accordingly.
● Track and report back on all campaigns, including maintaining a calendar,
establishing performance benchmarks and KPIs, and working cross-functionally to
ensure proper logging, logic, and dashboards are in place.
● Optimize to business KPIs through comprehensive A/B testing in one-time sends and
drip sequences.
● Partner with Content, Marketing, and Product teams to execute audience-centric and
ROI-driven initiatives.
● Partner with the product team to build and execute go-to market communication
strategies for new features and product enhancements.
● Execute key operational tasks, from creative recommendations to A/B testing, QA,
and deployment.
If you’re right for this role, you have
● 4+ years of experience managing end-to-end email campaigns (including
segmentation and automations) within SalesForce Marketing Cloud
● 3+ years of experience using SalesForce Marketing Cloud (SFMC)
● Strong inquisitive & investigative skills with the ability to understand and interpret
numerous key performance indicators
● Skilled in email database management, especially when it comes to CRM integrations
● HTML and CSS knowledge as applied to email templates + an eye for design
● Understanding of B2B sales cycles