We are seeking a talented and driven Performance Marketing Manager to join our team, specifically targeting the Chinese market. The ideal candidate will have a proven track record in performance marketing and programmatic advertising across platforms such as Douyin, Baidu, WeChat, and Xiaohongshu (XHS). If you’re passionate about driving measurable results and have a deep understanding of the digital landscape in China, we want to hear from you!
Position:Performance Marketing Manager (Remote, China)
Location: Remote (China-based only)
Language: Native Chinese speaker
Experience: 2+ years of relevant experience
Salary: Competitive and flexible, based on experience
Key Responsibilities:
- Develop and manage paid user acquisition strategies on platforms including Baidu Ads, RED Ads, WeChat Ads, and Douyin Ads.
- Plan, execute, and optimize performance marketing campaigns to achieve KPIs related to CTR, lead generation, CPL, and CAC.
- Identify and prioritize growth opportunities across digital marketing channels, including paid search, social media, email, and beyond.
- Work collaboratively with internal teams (branding, content, design, and product) to align marketing initiatives with company goals.
- Conduct A/B testing to continuously improve conversion rates and campaign performance.
- Analyze campaign metrics, providing actionable insights to improve strategies and drive growth.
- Stay up-to-date with the latest digital marketing trends and best practices, implementing them effectively in campaigns.
- Lead and scale growth marketing experiments that align with business objectives.
Required Skills & Experience:
- 2+ years of experience in performance marketing, specifically with Douyin, Baidu, WeChat, and XHS platforms.
- Strong background in improving CTR, lead generation, CPL, and CAC.
- Proven experience in developing, executing, and optimizing digital marketing campaigns.
- Creative vision to transform brand strategy into compelling, results-driven campaigns.
- Strong analytical skills with the ability to interpret growth marketing metrics and make data-driven decisions.
- Ability to work autonomously and collaboratively within a team.
- Familiarity with advertising tools and platforms in China.
Ideal Qualities:
- Strong communication skills, with the ability to communicate complex ideas clearly and effectively in both Chinese and English.
- Problem-solving mindset with a proactive approach to driving campaign success.
- Knowledge of the latest industry trends and best practices in digital marketing.