Public Relations Officers are often the first contact for organizations seeking to reach out in an informed way. Build and maintain the positive image of a company. Use press releases, social media, and other communications to shape and influence public impression and raise awareness.
Key Responsibilities Public Relations
Own PR strategy & execution aligned with the priorities of the parent brand, business lines & functions
Build strong, consistent & lasting narratives in earned media (online & offline) to position as a thought-leader & industry bellwether among various stakeholder groups
Create monthly and quarterly PR plan with clearly defined KPIs & deliverables (ncluding city-specific plans to address city business & marketing needs)
Work with the PR agency partner to achieve strategic & tactical outcomes (plan, execute, review with full ownership)
Innovate across channels, formats and media platforms for effective outreach and meaningfully engage with media for high TOM, high-impact presence in print, TV and online media Long-form Content
Conceptualize & create compelling, engaging and insightful long-form content - blogs, authored articles, press releases etc.
Unearth ideas and creative opportunities to take functional innovation, customer stories, user experiences, business improvements etc to keep the respective stakeholders informed, engaged & excited about Yulu’s work.
Innovate with formats of long-form writing from Use-case, benefit-centric, case studies, blogs, authored articles, Q&A etc
Support Employer branding and internal communications efforts through ownership of written content.
5 years + of journalist experience
Past direct exposure into PR/ Corporate Communications role is an advantage
Passionate about communication & comfortable with liasioning with internal & external stakeholders
Clear, concise and compelling communication skills - written (mandatory) and spoken (preferred) We assure you
A friendly culture where you are encouraged to share ideas and opinions.
A journey that will challenge and reward you in multiple ways