Human Resources

Public Relations Manager-GYE-BLR

Bengaluru, Karnataka
Work Type: Full Time

Role Summary:

 Public Relations Officers are often the first contact for organizations seeking to reach out in an informed way. Build and maintain the positive image of a company. Use press releases, social media, and other communications to shape and influence public impression and raise awareness.

 Key Responsibilities Public Relations 

  •  Own PR strategy & execution aligned with the priorities of the parent brand, business lines & functions 

  •  Build strong, consistent & lasting narratives in earned media (online & offline) to position as a thought-leader & industry bellwether among various stakeholder groups 

  • Create monthly and quarterly PR plan with clearly defined KPIs & deliverables (ncluding city-specific plans to address city business & marketing needs) 

  • Work with the PR agency partner to achieve strategic & tactical outcomes (plan, execute, review with full ownership) 

  • Innovate across channels, formats and media platforms for effective outreach and meaningfully engage with media for high TOM, high-impact presence in print, TV and online media Long-form Content 

  • Conceptualize & create compelling, engaging and insightful long-form content - blogs, authored articles, press releases etc. 

  • Unearth ideas and creative opportunities to take functional innovation, customer stories, user experiences, business improvements etc to keep the respective stakeholders informed, engaged & excited about Yulu’s work. 

  • Innovate with formats of long-form writing from Use-case, benefit-centric, case studies, blogs, authored articles, Q&A etc 

  •  Support Employer branding and internal communications efforts through ownership of written content. 

Key Requirements 

  •  5 years + of journalist experience 

  •  Past direct exposure into PR/ Corporate Communications role is an advantage 

  •  Passionate about communication & comfortable with liasioning with internal & external stakeholders

  •  Clear, concise and compelling communication skills - written (mandatory) and spoken (preferred) We assure you 

  •  A friendly culture where you are encouraged to share ideas and opinions. 

  •  A journey that will challenge and reward you in multiple ways

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