Associate Level

Sr.PPC Analyst - GJA

Chennai
Work Type: Full Time

#Hiring #Analyst

What will you do?

•Build keyword sets using keyword research tools, search query data and competitive research

•Research, build and expand campaigns, ad groups, keywords, ad copies and

placements

•Mine search query data to find positive opportunities and negative search terms, ad

copies, landing pages

•Google Paid search campaigns optimization using smart bidding strategies and LTV

bidding.

•Assist with conversion optimization strategy by writing ad copy, A/B testing, to maximize

ROAS, margins and quality score across engines.



What do we expect from you?


·7 to 10 years of professional experience in Digital Marketing

·Significant experience with one or more of Google Ads, Microsoft Advertising, GDN

·Proficiency in Excel (You chew VLOOKUPs and SUMIFs for breakfast!)

·Hands-on experience in SQL is a strong plus

·Comfort with Google Analytics, marketing technologies, conversion tracking, tag

management

·Basic understanding of web technologies (HTML, CSS, JavaScript etc.)/Programming

background to smoothly interact with product manager/developers for creating scaling

and automation tools for campaign management is desirable

·Analytical bent of mind and being data-driven

·Take initiatives and demonstrate strong results-orientation

·Bachelor’s or advanced degrees in Engineering, Business, Marketing or related degree

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