Job Summary
We’re looking for a performance-focused Digital Marketing Lead to manage and grow the company’s digital presence. You will drive demand generation, improve conversion rates, aMonitor and report campaign performance using GA4, Google Tag Manager, and dashboards d help expand the enterprise brand footprint in the IT software space.
You’ll lead digital initiatives across SEO, PPC, email marketing, content, and social media, with a strong focus on analytics, lead generation, and B2B buyer engagement.
Key Responsibilities
- Collaborate with content, automation, and product teams to execute integrated campaigns
- Develop and implement data-driven digital marketing strategies to grow pipeline and brand reach
- Manage SEO, Google Ads, LinkedIn Ads, and social/email campaigns targeting IT decision-makers
- Optimize website UX, landing pages, and lead funnels to improve engagement and conversions
- Monitor and report campaign performance using GA4, Google Tag Manager, and dashboards
- Execute retargeting and personalized messaging through audience segmentation
- Run A/B tests and CRO experiments to refine digital assets and user experience
Required Skills & Experience
- 4–6 years in digital marketing within B2B tech, SaaS, or IT
- Deep understanding of MQL/SQL metrics and enterprise buyer journey
- Proficiency with:
Analytics: GA4, Google Tag Manager, Google Search Console
SEO tools: Ahrefs, SEMrush, Moz
Paid media: Google Ads, LinkedIn Ads, Meta Ads Manager
CRM/Automation: HubSpot, Marketo, Pardot, Odoo
- Experience with retargeting and programmatic advertising
- Proven skills in landing page optimization and conversion rate improvement
- Strong project management and vendor coordination experience
Nice to Have
- Experience with IT product marketing (e.g., ITSM, AIOps, Network Monitoring, ITOM)
- Familiarity with Account-Based Marketing (ABM) strategies
- Exposure to global markets: US, APAC, Middle East, SEA