HIRING FOR MULTIPLE ROLES
GRK | Digital Marketing (SrManager/ Ass.Director/ Director)
Work Type: Full Time
Pilot and scale lead generation across all digital display channels (FB, Instagram, programmatic, affiliates, etc.) for new user acquisition
Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.
Improving on lead qualification framework to enable process efficiency for lower funnel teams.
Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.
Research, assess and implement best and emerging industry practices
Hands on experience in delivering measurable RoI and growth through performance marketing
Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.
Demonstrated experience in regional advertising, managing launches
Experience in managing lead gen campaigns with an online-offline business model preferred.
Ability to understand business objectives and break them down into targets achievable through digital marketing.
Understanding of analytics tools and attribution models best for channel.
5-8 years of experience handling digital marketing campaigns across Facebook and display networks at scale.
Experience with programmatic campaigns preferred
Btech from Tier 1 institutes preferred
Demonstrated experience in growing startups using Facebook marketing
Strong communication skills (oral and written) and ability to work with minimum supervision.
Team player, flexible and adaptable to changing priorities
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