Director/Vice President

GRK | Digital Marketing (SrManager/ Ass.Director/ Director)

Chennai
Work Type: Full Time

 

Role:

  • Pilot and scale lead generation across all digital display channels (FB, Instagram, programmatic, affiliates, etc.) for new user acquisition
  • Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.
  • Improving on lead qualification framework to enable process efficiency for lower funnel teams.
  • Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.
  • Research, assess and implement best and emerging industry practices

Skills:

  • Hands on experience in delivering measurable RoI and growth through performance marketing
  • Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.
  • Demonstrated experience in regional advertising, managing launches
  • Experience in managing lead gen campaigns with an online-offline business model preferred.
  • Ability to understand business objectives and break them down into targets achievable through digital marketing.
  • Understanding of analytics tools and attribution models best for channel.

Persona:

  • 5-8 years of experience handling digital marketing campaigns across Facebook and display networks at scale.
  • Experience with programmatic campaigns preferred
  • Btech from Tier 1 institutes preferred
  • Demonstrated experience in growing startups using Facebook marketing
  • Strong communication skills (oral and written) and ability to work with minimum supervision.
  • Team player, flexible and adaptable to changing priorities

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